We bring global brands into Roblox.
We've operated 350+ games, scaled studios to top-100, and grownrevenue 16× in 6 months. Join the team behind the platform's mostambitious games.
Monthly active users on Roblox
Users under 16 — Gen Alpha core
Brands we've worked with and are ready to bring in
Four ways to activate
inside Roblox.
Every brand activation is built from scratch — no templates. We identify the mechanic that fits your brand, then build and runthe full experience inside games that already have your audience.
.png)
In-game item drops & wearables
Exclusive branded cosmetics, limited drops, and seasonal collections. Players wear your brand natively inside the game — no banner ads, no
interruptions. The brand lives inside the experience.
.png)
IP tie-ins & release events
Film releases, music drops, album launches, TV tie-ins. We structure the IP deal and run the full in-game execution — exclusive items, world
events, trailer screenings inside the game world.
.png)
League sponsorships & tournaments
League partnerships, athlete avatar skins, in-game arenas and courts, tournament sponsorships. A gaming-native audience that already
cares deeply about sports — they're not just passive viewers.
.png)
Virtual storefronts & pop-ups
What this looks like
in practice.
Limited-run Air Max skins dropped inside 3 games simultaneously. 72-hour event window, exclusive
avatar items, social-sharing mechanic built in.
Full NBA-branded arena inside a basketball game. Athlete avatar skins, weekly tournament
brackets, live scoreboard integrations for real NBA games.
Limited-run Air Max skins dropped inside 3 games simultaneously. 72-hour event window, exclusive
avatar items, social-sharing mechanic built in.
What this looks like
in practice.
We handle everything. You bring the brief and the brand.
You share your campaign goals. We identify which games and
formats match your audience and objectives.
.png)
We propose the commercial structure — flat fee, rev-share, orhybrid. IP terms, usage rights, all handled.
.png)
Our dev and design teams build the in-game activation — items,events, environments — to your brand standards.
.png)
We run the activation across our game network. Traffic push, in-game promotion, timing orchestrated for maximum impact.
.png)
Full performance report: reach, engagement, items collected,DAU impact. Real numbers, not impressions.
Limited partnerships open
Your brand belongs
inside Roblox.
We work with a select number of brand partners each quarter. Tell us
about your brand and what you're trying to achieve — we'll tell you exactly
what we can build.
.png)
.png)
